13 December 2013
There are many requirements
to a demand letter (and we will touch on only one of them in this post). The point to keep in mind is that it is not
just a letter, it is a unique, special letter that if done properly triggers
the obligations and protections afforded by the Massachusetts Consumer
Protection Act.
For the (consumer) sender,
it is a prerequisite to making a claim of a violation under the Act. It is usually referred to as an unfair and
deceptive business practice claim under Massachusetts law, which would entitle
the sender/plaintiff double or treble damages, plus attorney’s fees and costs.
The plaintiff must win at trial and then the judge decides whether the wrongful
act or practice was a knowing violation of the act or the tender of settlement
was made in bad faith with knowledge the act or practice was a violation. Mass. Gen. Laws. c. 93A §9(3).
For the recipient, it means
the clock is ticking on the opportunity to send a response (30 days from date
sent, not received), a reasonable tender of settlement, to limit the damages possible
if the court finds the tender was reasonable at the time in relation to the sender’s/plaintiff’s
injuries/damages.
What makes this exchange so
important is that if there is a trial, you can expect that there will be an
argument over whether the letter was sufficient under the law, and if there was
a response, whether is too was sufficient under the law.
As stated, there are many
requirements to a demand letter under Mass. Gen. Laws c. 93A, a very important
one is that the letter must “define the injury suffered and the relief demanded
in a manner that provides the prospective defendant with an opportunity to
review the facts and the law involved to see if the requested relief should be
granted or denied and enables him to make a reasonable tender of settlement.” Simas v.
House of Cabinets, Inc., 53 Mass. App. Ct. 131, 139 (2001). This should be the heart of a demand letter. Keep this in mind when drafting the letter. It is helpful to review your letter when done
from the perspective of the recipient and if enough info is provided to enable
an evaluation of the claims. A cursory
description may not be enough. Thorpe
v. Mutual of Omaha Ins. Co., 984 F.2d 541 (1st Cir 1993).
The author sends and replies to demand letters
under Mass. Gen. Laws c. 93A regularly and it is common to see insufficient
letters sent, many by lawyers. The
author believes this is the case because there is more to the subject than many
lawyers think and the subject matter changes as well. (It is significant enough to be on the
Massachusetts bar exam.). There are many
court rulings on the sufficiency of a demand letter (and response) and unless
they are reviewed, one of the requirements may catch you.
If you are
preparing a demand or a response for the first time, you have to think if many
attorney’s do not get it right, will you?
The author suggests considering engaging an attorney familiar with the
body of case law on the sufficiency of a demand letter and responses to same
before undertaking the endeavor.